Hi, I’m Andrew.
I help people unlock their best ideas.
I am a product maker, strategy partner, and coach for the people transforming the media business.
Throughout my career in journalism and technology, I’ve learned that disruption is not a detour from business as usual. It is the permanent state of things.
I’ve partnered with journalists, product leaders, and executives to drive meaningful change for some of the world’s most beloved media brands and products.
Transformation is hard. If you could use a creative thinker, truth-teller, or fresh set of eyes, let’s talk.
Clients & experience
“Andrew’s ingenuity and enthusiasm is infectious. With an innate ability to propel big, aspirational, creative ideas into reality, he rallies others to join him on the journey. He looks beyond what is required to uncover what is possible.”
Jim Quindlen
Executive Director, Design
The Atlantic
“Andrew was pivotal in allowing me to hit the ground running by mentoring and coaching product managers, building our POD team playbook, assessing and recommending roadmap solutions, and providing leadership advice as we navigated fast growth and change management challenges across the organization.”
Tuvinh Vuong
Head of Product
The Trevor Project
“From the day Andrew started working with me, I couldn’t imagine doing anything without him. He asked the questions we didn’t think about. He pushed us. He guided us to the come up with the solutions for current and future issues. The combination of Andrew’s experience, resourcefulness, diplomacy, and emotional intelligence makes him the perfect partner.”
Kate Berry
Chief Creative Officer
Domino & Saveur
Does this sound familiar?
The legacy business is holding back growth—and sometimes you feel like the only person who gets it. Teams are unmotivated. Stakeholders don’t seem to speak the same language. Roadmaps feel more like treadmills.
I’ve been there. I have navigated massive transformation at iconic companies. At The New York Times, I co-authored a groundbreaking blueprint for change called the Innovation Report. I put the ideas into practice as a product leader. I built happy teams, successful products, and lasting cultural change.
Along the way, I’ve developed frameworks to get people unstuck. I love to tackle new problems. Let’s talk.
An executive, head of product, or editorial leader in a tech, media, or nonprofit organization.
A visionary on an island. You wish you had likeminded peers willing to think big with you.
Feeling stuck. You know what needs to get done, but it’s not working.
You are…
A partner in crime: Brainstorm bud, gut check, thought partner, performance coach.
A cultural paratrooper: I can drop into a complex organization and absorb the place extremely quickly. I sniff out the bottlenecks, the misalignment, the broken parts.
A translator: I speak newsroom, business, technology, and design.
A master storyteller: I can turn a blank whiteboard into a strategy, a strategy into a story, a story into a movement—and bring everyone along.
I am…
More about Andrew
As a journalist, I used the power of storytelling to build audiences. As a product manager, I studied user needs to build apps for millions of people. As an executive leader, I learned to build happy, healthy teams.
At The New York Times: I co-authored the “Innovation Report” and went on to reimagine the NYTimes apps for the mobile-first era.
At The Atlantic: I scaled the product and design team to keep pace with extraordinary subscription growth and led development of the beloved mobile app and digital redesign.
At Apple: I partnered with more than 60 publishers to build Apple News+ and a new subscription model for news.
Now, as a consultant, I am using everything I’ve learned in the real world to help people and teams unlock real transformation.